Search Engine Marketing

A major Digital Media company, specializing in next generation Search Engine Marketing (SEM) services, was engaged by a client to provide smarter search advertising by delivering more relevant search ads that factor in the analysis of Real Time current events, sentiment, and other factors that affect how ad campaigns are delivered. Often times, companies are slow to adapt their advertising because they can't pattern and trend what people are hearing and seeing. The firm engaged Psydex to provide a real time intelligence platform - capable of monitoring mainstream media, television and social media to quantify What the World is Thinking®.

Solution

		Psydex AG configured for news and social media sources identifies emerging patterns and trends for campaign development, provides real time keyword discovery to support keyword list generation, and acts as an alerting mechanism to provide real-time awareness and notification when topics directly or indirectly related to a marketing campaign reach unusual chatter levels. Psydex AG’s ability to identify relevant terms and phrases provides a rich set of relevant terms that are quantifiable and that can be used to modify existing marketing campaigns or plan the creation of a new campaign. Many of the benefits are measured objectively using conventional methods, such as conversion rate, and average cost-per-click, as well as many qualitative benefits – providing ads that are relevant to what is going on in the World.

Challenges Addressed

		News Aggregation Psydex AG configured for news fuses content from multiple News Wires, Social Media, and Television. Keyword Discovery Psydex AG configured for news provides the firm with a facility to discover relevant search terms and topics in both historical and real time news feeds. These keywords are easily saved and managed as part of campaigns or groups. Monitoring and Alerts Psydex AG configured for news provided the firm with a mechanism to actively monitor and receive alerts when keywords or events associated with existing or potential campaigns become unusually active. Integration Psydex AG configured for news provides the firm with a set of API(s) which make it easy to integrate their existing Search Engine Marketing services with the real time intelligence capabilities offered by Psydex.

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