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A major Brokerage Firm has a team of sales traders dedicated to executing order flow for Institutional Investors, commonly referred to as Buy-Side clients.
Sales Traders make clients aware of investment opportunities, as well as, monitor their clients' portfolios to alert them to news or unusual market activity.
Sales Traders value the relationships with their clients, and being the first-to-know about news events impacting markets is key to maintaining those relationships.
The challenge for many of the sales traders is they have many clients with many portfolios and it becomes difficult to organize, minimize false alarms, and manage windows of scrolling headlines on their trading terminal.
Traditional Terminals, like the Bloomberg terminal, offer limited news filtering capabilities and headlines are scrolled in one after another.
This approach was probably reasonable in the days of ticker tapes and Low Frequency Trading, but it is not suitable today.
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A Psydex Partner, Psyng, offers products to address the needs of Traders.
Psyng's products blend information on publicly-traded companies with market data and news from many diverse sources, including major News Wires, Social Media, and Television.
Users can visualize news flow and correlate with market activity, receive alerts based on custom filters and statistical analysis.
Psyng's products integrate seamlessly in to Traders' environments and workflows with browser-based, Rich-Internet Applications, that don't require IT to install, plus integration with popular Instant Message platforms, like AIM, and notifications via SMS and E-Mail.
Never miss an alert and get access to the power of Psyng from anywhere, whether you're in the office or on the golf course.
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News Aggregation
Psyng fuses content from multiple News Wires, Social Media, and Television. Never go searching for information again - it's all streamed right to you.
Custom Portfolios and Alerts
Psyng provided the Brokerage Firm a pre-loaded system with Public Traded Companies, Industries, Sectors, and Tradable Themes pre-populated, as well as the ability to modify and create alerts and organize portfolios specific to their clients.
Usability
Psyng provides the Brokerage Firm with an advanced Client that makes it easy to analyze news visually, filter out noise as well as the delivery of alerts and news via Instant Messaging (IM), SMS and E-Mail.
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